SDRs have one objective: Book meetings with high quality leads for their Account Executives. They only have one because it’s not easy. It takes a lot of touches to convert a lead into a meeting. They send emails, make phone calls, create videos, perhaps even send mail to get their lead’s attention.
And today’s best SDRs are having real-time conversations when the lead is on their website. But what happens if they leave the site before the SDR can book a meeting? Well, most SDRs will send a follow up email, but that alone won’t get them to their quota.
That’s why Drift is introducing chat with LinkedIn Sales Navigator. Now SDRs can continue conversations on LinkedIn so they can keep in touch with their best leads.
As an SDR, my job is to have quality conversations with potential customers. That’s why Drift’s integration with LinkedIn Sales Navigator is a game changer. Not only does it give me all the insights necessary to have more meaningful, purposeful conversations, it allows me to seamlessly follow-up after the fact.”
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