Demandbase is the leader in Account-Based Marketing. Their comprehensive ABM platform lets customers identify target accounts based on intent, and then attract, engage, convert and measure the performance of those accounts. The ABM platform includes a targeting solution, which helps B2B marketers execute account-based advertising campaigns to reach and influence the key decision makers at your target accounts.
Drift and Demandbase Launch Conversational Advertising
By combining Demandbase and Drift, you can move prospects and customers from a highly-targeted ad, to a personalized conversation with sales in a single click—shortening your sales cycle, increasing ROI, and creating a better experience for your customers. The time from engagement to conversation to pipeline has never been faster.
The key to high performing ABM strategies is connecting marketing programs to sales activity. We are incredibly excited to partner with Drift because now B2B marketers can target specific companies with our account-based advertising, and move to a conversation with sales in a single click. The time from engagement to conversation to pipeline has never been faster.”
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