If you’re a B2B marketer, you’ve probably had conversations, ad nauseam, around the importance of having an ABM strategy. But you might not have spent as much time discussing how to actually implement an ABM program—to put it into operation and to measure it.
Operationalizing your ABM program can be a daunting task, but it’s crucial. Without it, your strategy stays on paper and you’re unable to easily track, measure, and report on the success of your efforts—and unable to achieve your ABM program’s goals.
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