If you’re a B2B marketer, you’ve probably had conversations, ad nauseam, around the importance of having an ABM strategy. But you might not have spent as much time discussing how to actually implement an ABM program—to put it into operation and to measure it.

Operationalizing your ABM program can be a daunting task, but it’s crucial. Without it, your strategy stays on paper and you’re unable to easily track, measure, and report on the success of your efforts—and unable to achieve your ABM program’s goals.

Join us to learn:

How to partner with Sales to identify target accounts and create your list for one-to-many, one-to-few, and one-to-one plays
How to craft ABM campaigns and track your results
What KPIs to use for measuring and proving success
Which tech stack will help you drive results


Meghan Flannery
Head of Enterprise Marketing & AMB @ Drift
Monique Lemieux
Marketing Operations Manager @ Drift

How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program