Is my CRM connected? Are these conversion rates good? What does success even look like?

? These are the questions customers ask themselves as they implement and optimize Drift.

So, to help you get the answers to these questions and many more, we’re bringing together Sean Lane, Director of Operations at Drift, and Dandrew Cruda, Senior Marketing Manager, Demand Generation at Snowflake.

Together, Sean and Dandrew will show you just how powerful your data can be, where to find it, and how to use it to communicate the impact of your work with Drift and conversational marketing.

Integrating your CRM and MAP with Drift is integral to your success with the platform. It allows you to create a personalized experience for your future customers while also measuring the impact Drift has on your business.

So what’s the best way to do it?

Director of Global SEO and Web Business Strategy at Alteryx, Robyn Winner, and Drift’s Director of Operations, Sean Lane, are teaming up to show you how.

They’ll dive into:

  • How and why you should integrate Drift into your tech stack
  • A step-by-step guide for how your data should flow into Drift
  • Alteryx’s must-dos for setting up and measuring Drift across the funnel

Plus uncover best practices and learnings from hundreds of other Drift customers.


Sean Lane
Sean Lane
Director of Operations @ Drift
Robyn Winner
Director of Global SEO and Web Business Strategy @ Alteryx

How Alteryx Integrated Drift & Shortened Their Sales Cycle by 63%