According to Gartner, B2B buyers only spend up to 17% of their time actually talking to sales. The majority of their time is instead spent conducting independent research online.
Now, the imperative for B2B sellers to enable their buyers has never been stronger. And in an age of information overload, sales teams must serve as knowledgeable guides to help their buyers navigate the increasingly complex buyer’s journey.
How can they do it? Join us to find out.
Register now for “The Digital Transformation of B2B Sales,” a webinar with Mark Kilens (VP of Content & Community at Drift), Josh Horstmann (Partner at SBI), and Matt Heinz (President of Heinz Marketing) where you’ll learn about: