ABM campaigns start with a solid foundation. You identify a target list, send carefully crafted outreach, and drive quality traffic to your site. But it’s the buying experience you build on that foundation that makes all the difference with an ABM buyer.

To ensure that your ABM leads have a jaw-dropping experience from first touch to closed won, you need to go digital.

Join Drift and RollWorks for this live webinar session as we show you how to build out targeted digital experiences to engage, nurture, and close each of your ABM leads. In under an hour, you’ll learn:

#1
Why your digital strategy can and should inform your ABM strategy
#2
How to uniquely tailor your digital experience to each target account in a timely manner
#3
Real life examples of great digital engagements for ABM accounts

Presenters

Molly Clarke
Head of Digital Marketing, Drift
Jesse Miller
Head of Digital Marketing, RollWorks

ABM Architecture:

Building Targeted Digital Experiences for Your Best Buyers