Hi all –
At Drift’s annual Kickoff last week, I told the team we started Drift for three reasons:
- To make buying frictionless and be the new way businesses buy from businesses.
- To right the wrongs we made at other companies and build solutions for today’s buyers.
- To create an enduring, equitable company that is a role model for companies globally.
We have a massive opportunity. We have a shot at creating a history that will outlive us.
So how are we going to continue to make our dreams a reality? How do we win in 2021?
We focus on product, our go-to-market strategy, and our team.
How will your company win in 2021? Text me at +1-212-380-1036 to let me know.
P.S. Here’s what I’m reading right now
2021 State of Conversational Sales [Drift]
Drift teamed up with Heinz Marketing and SBI to interview more than 250 B2B sales professionals. This original research uncovers how the acceleration of digital transformation is impacting sales and how sellers can succeed in 2021. Get the free report here.
Biden’s commitment to diversity sets the tone for business leaders [TechCrunch]
Drift’s CTO, Elias Torres, shares our diversity, equity, and inclusion goals for 2021, why we missed in 2020, and how we plan to do better this year. Read the article here.
Be Grateful More Often [Harvard Business Review]
This article from way back in 2013 is more relevant than ever. And the logic author Francesca Gino shares is simple: Be grateful more often – you’ll be happier and so will everyone else. Learn more here.
“Stupidity is knowing the truth, seeing the truth but still believing the lies. And that is more infectious than any other disease.”
– Professor Richard Feynman