Hi all –

I’ve been thinking a lot about how opportunity lies off the beaten path.

Simon Sinek agrees – following a plan is good for progress. Opportunity, however, usually exists off the plan.

Don’t get me wrong, I’m not saying to avoid plans altogether. And neither is Simon.

Rather, think of plans as guides. Flexible, changeable, always shifting. They’re not stone tablets that dictate everything we do.

Blindly following plans is the perfect recipe for stagnation. It closes you off to new ideas and sets you up to unfairly evaluate yourself (and your ideas).

Take website forms, for example.

For years, Drift led the no forms movement. But we never said never.

Because if we did, we could have never launched Fastlane. Our customers love this new product, and I love that it was born out of an opportunity that deviated from our plan.

So, I encourage you to plan with a grain of salt.

Use plans, but be comfortable going outside of them. Because you never know what opportunities you’re going to find.

When was the last time deviating from a plan paid off for you? Text me at +1-212-380-1036 and let me know how it worked out.

– DC

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