I recently had lunch with a fellow CEO. He told me that one of his weaknesses is also something he thinks I’m especially good at.

Getting out there. Being a public speaker. Serving as the face of my company, Drift.

But in reality, this doesn’t come to me naturally. In fact, if you know me, you know public speaking is something I struggle with and have to work really hard at. Because my natural tendency is to be quiet, to be introverted, to spend time alone.

Being a frontman and having my name and face out there is actually pretty difficult. But the reason I do it is because I believe it’s one of the best ways for me to serve Drift. To push myself out of my comfort zone and try to get as much publicity for the company as possible.

So how do I do it? I figured out how to make it intellectually interesting.

I started to study how people respond to great speeches. How they react to great messaging. I began to learn how to communicate with groups of people. To learn the things that people respond to in communication patterns. To uncover the common patterns in storytelling. And then I studied the art of direct response.

So why am I sharing this with you?

There are always places that are out of our comfort zones, but these might just be the areas to invest in. Especially if those areas will help you grow and learn new things. (Click to tweet this) If they’ll help you better serve your company, your customers, your family, friends, and community. Begin to master them by making them intellectually interesting.

What do you struggle with? I’d love to help, if I can, so let me know.

– DC

PS If you’re looking for more tips I’ve only ever shared with the Drift team, I’m giving away my best marketing advice, dropping Mid May exclusively for Drift Insider+ members. Get the course when it launches here.

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