I think we can all agree, we’re sick of seeing statistics like – women make $.81 cents for every dollar earned by men – year after year during the month of March. I know I am.

And while it’s a beautiful thing to celebrate the women in our lives – it’s not enough. Because the truth is:

Women don’t just want to be empowered. They want to be paid.

Women don’t just want recognition. They want compensation.

Women don’t just want support. They want advocacy.

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Even our inequality is unequal. Gender pay inequality varies dramatically across races and socioeconomic backgrounds. And despite my challenges as a new mother, I know I come from a place of privilege. That’s why I found this year’s International Women’s Day hashtag so powerful: #ChooseToChallenge.

If you have a moment, watch this video on the organization’s message by the incredible spoken word poet, Anisa Nandaula:

In honor of this message, I highlighted five powerful women who are challenging today’s marketing norms and driving innovation in their industries on the Drift blog.

Drift also recently published an article shouting out some of the amazing women we’ve been lucky to work with (and learn from) as guests on our podcasts.

To end, here are two great, timely articles I read this month:

The Primal Scream: America’s Mothers Are in Crisis [The New York Times]

This last year has taken an immense toll on us all, but working mothers and caretakers have been the hardest hit.

Back in February, The New York Times published this article that perfectly summarized a problem we all know is true: women are overworked, underpaid, and drowning. This is a visceral and moving article that hits close to home as a new mother.

It’s also a wake-up call to leaders, like me, about the mental and emotional toll employees face today. We need to do better for our employees during trying times. The work continues.

What One Women’s Editor Hates About International Women’s Day [Forbes]

Did you know that International Women’s Day started as a walkout in 1908 by 15,000 women demanding equal pay? Me neither.

And that’s the point this Forbes writer is trying to make: IWD has become commoditized, much like Mother’s Day, and used by brands to brag about how socially progressive they are. All without taking real action towards gender equality.

This article challenges our modern assumptions about this day and urges readers to revisit its historical context. Doing so quickly reveals how much more work still needs to be done.

How will you choose to challenge sexism and racism this year? Send me a note on LinkedIn, Tweet to @triciagellman, or reply to this email.

Talk soon,


P.S. Running a marketing team is hard enough. Running a team running multi-channel campaigns – head-spinning. That’s why I love this toolkit from Drift and Asana. It’s an actionable resource for running integrated marketing campaigns, with steps, templates, and tactics to help operationalize the entire process.

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