Today I’m chatting with Chris Koehler. Chris is the CMO of Box, a cloud content management and file-sharing business powering today’s digital workforce. Box helps bridge collaboration gaps and improve sharing between teams – two important steps companies took this year during the switch to remote work.
Chris originally joined Box as their VP of Customer Success. Naturally, this gave him a deep appreciation for the customer experience (CX). In this interview, we discuss how this insight shaped his transition to CMO, marketing’s role in creating a go-to-market (GTM) strategy, the secret behind best-in-class virtual events, and so much more.
You can read the full interview on the Drift blog.