How is Drift Different Than All of the Existing Live Chat Products?

There are hundreds of live chat products out there from companies that have been doing this for years.

We launched Drift’s live chat product in April.

And whoa did we come late to the party…

But sometimes, being late can actually be a good thing.

And for us at Drift, being late means we’ve been able to talk to thousands of businesses about why live chat has traditionally only worked for support — not for marketing and sales.

Being late also means that we’ve been able to learn from all of the frustrated people out there using existing live chat products — customers who had to deal with confusing pricing plans, and products that forced them to change the way they work every day.

Now, this doesn’t mean that we’re always right (we still have plenty of things to learn on our end, too).

But it does mean that when you signup for Drift, you can trust that we feel your pain — and that’s exactly why we’re here building a better way.

So in a world where 99% of live chat products are the same, here’s how Drift is different:

  • Clear and fair pricing. You shouldn’t need to build a model in Excel just to figure out how much your company will pay each month — and your bill should never be a surprise. Not to mention that Drift won’t run up your bill nearly as much as some of the other guys out there — which is our way of politely saying Drift costs less. And we guarantee that your bill will never go up without you knowing about it first.
  • A product that’s easier to use. Yep. When you login to Drift, you’ll notice how clean and simple things are (of course this is our opinion, but don’t just take our word for it). And a cleaner and simpler experience means that you can spend more of your time actually having conversations with people — which is why you’re signing up for Drift in the first place.
  • A product that matches the way you work. Matching the way you work is all about integrations. Now, all of the other live chat products out there have integrations too, but here’s the difference with how we’re thinking about things at Drift: we don’t want to change the way you work, we simply want to be a part of it. We don’t care about being your marketing automation system or your all-in-one solution for XYZ — we simply care about making it easy for your business to have 1:1 conversations with prospects and customers. And one of our most popular integrations is the one we’ve built with Slack, so you never have to leave the app that your team uses the most to talk to the people that are visiting your website and using your product. Drift doesn’t require your team to overhaul the way they already do things.
  • An intelligent messaging app. With our bot, we’re bringing the power of Artificial Intelligence to the most important part of your business: the relationships you have with your customers. Driftbot is able to understand all of the conversations your customers are having with your company, and help get the right message to the right person at the right time. And that means no more worrying about sales reps wasting time with support questions, or angry customers going unanswered for days.
  • We have to work harder. This one is plain and simple: we’re the new company in an existing market, so we have to work harder in order to stand out and earn your business. And that means with Drift, you can always expect better service and customer support. This will show in how we treat you.

But there’s only so many things we can tell you about Drift and how we’re different (any company out there can make a feature checklist that works in their favor; we know that trick).

So, we’re hoping that you’ll give us a shot and see for yourself.

That’s why it’s 100% free to get started with Drift.

Dave


Dave Gerhardt

Dave leads marketing at Drift and is the co-host of Seeking Wisdom, a weekly podcast all about personal, professional and intellectual growth.