Win the race for revenue.

The world expects personalized experiences online. Relevant, fast, seamless experiences are the norm in B2C — they have been for over a decade. Find out how to leverage the latest technology to catch up and give customers what they need, now.

Does your brand resonate with your target audience? Do you know enough about your buyers to give them an experience they can’t ignore? It starts with digital transformation and smarter data. When you have the data to get more personal and actually hear what your buyers are asking for, you can give them exactly what they need. Learn how to leverage AI and data to help close the gap between first sale and customer for life.

For more than 27 years, Greg Hoffman held marketing leadership roles in design, innovation, and consumer experience at Nike — connecting the brand to consumers on a personal and emotional level. While there, he launched some of Nike’s most memorable and out-of-the-box campaigns including: Nike House of Mamba; Nike Unlimited Stadium; Nike Air Max Day; Nike True to Seven, and much more. And now, he’s here to show you how to create emotional equity in your brand, and deliver personalized experiences across mediums that leave a lasting legacy with your customers.

Today’s buyers prefer digital self-serve and remote human engagement over face-to-face interactions. They want convenience, speed, and friendly and knowledgeable service every time they are on your website. And they’re 2x more likely to buy from companies that deliver this outstanding digital experience.

So, how can you deliver this experience? Join us to learn how PTC, a global leader in computer software for industrial companies, uses Drift’s patented conversational AI to create personalized experiences for their customers at scale — resulting in higher ROI on sales & marketing spend, consistent flow of qualified pipeline, better customer experience, and higher productivity per rep.

In our digital-first world, an old saying stands true: Timing is everything. Today’s buyers expect a hyper personalized experience when they are on your website. And, they expect an immediate response to their questions (in some cases within 10 seconds or less). So how do you balance this “need for speed” with growing demands for personalization?

Join the CMOs from Drift and SalesLoft, Tricia Gellman and Sydney Sloan, as they talk about the shift to digital sales and marketing and how their teams’ focus on personalization and timeliness is enhancing the customer experience, driving more qualified pipeline, and delivering a better ROI on their marketing spend.

Customer data is the secret to boosting personalization now, and into the future. And nobody knows this better than Poppy Crum. Dr. Crum is a neuroscientist, futurist, adjunct professor at Stanford, and Chief Scientist at Dolby Laboratories. Oh, and you may have seen her on the TED stage — her talk on advancing technology to empower our future has more than a million views, and counting. She’s a trusted expert in the academic and business communities, and has given hundreds of fascinating and exciting talks to industries and companies on the impact of technology on our world. If you’re looking for expert suggestions and insights on how to harness personalized data to grow your business, this presentation is exactly what you’ve been waiting for.

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