IT’S TIME TO RETHINK DIGITAL ADVERTISING.

FREE VIRTUAL EVENT

In today’s unpredictable landscape, knowing where to spend your ad dollars is harder to pin down than ever. We’ll show you how to spend the right money on the right channel at the right time.

Watch on Insider Now

B2B MARKETERS HAVE A CONVERSION PROBLEM

Digital advertising accounts for half of the world’s total media ad spend. And, according to eMarketer, worldwide digital ad spend is expected to reach $517.51 billion by 2023.

But despite this ballooning investment, marketers struggle to see a consistent return. And when they do see results, they’re often hard to measure and replicate.

Now more than ever, with shifting work and personal habits, and many of us spending more time at home and online, it’s time to rethink digital advertising.

WE’LL SHOW YOU HOW AT REVGROWTH.

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YOUR REVGROWTH: DIGITAL ADVERTISING SPEAKERS

Nick Tran

Head of Global Marketing for TikTok

Steven Bartlett

Former CEO of Social Chain

Lindsay Peoples Wagner

Editor-in-Chief of Teen Vogue

Goldie Chan

Global Speaker, Strategist & Writer

Tessa Barron

Vice President of Marketing, On24

Billy Gene

Founder and CEO of Billy Gene Is Marketing Inc.

Cristy Garcia

VP of Marketing at Impact

DJ Skooch

DJ Fader

Zarnaz Arlia

VP of Corporate Marketing, Sitecore

Cynthia Price

VP of Marketing at Litmus

Ben Rogers

Sr. Director of Marketing, Validity

Matt Snodgrass

Community Director, MarketingProfs

Mimi Rosenheim

Sr. Director of Digital Marketing at Demandbase

Mitchell Hanson

Director of Demand Generation, ZoomInfo

Dan Frohnen

CMO Sendoso

AGENDA

Session #1 | 11:00 AM EDT

OPENING KEYNOTE WITH BILLY GENE

Billy Gene

Session #2 | 11:30 AM EDT

FROM SUPERFICIAL CLICKS TO HUMAN CONNECTIONS: 5 STEPS FOR USING DIGITAL EXPERIENCES TO OPTIMIZE YOUR ADVERTISING STRATEGY

Tessa Barron

Break | 12:00 PM EDT

LIVE DJ BATTLE WITH DJ FADER & DJ SKOOCH

Session #3 | 12:15 PM EDT

SOME B2B COMPANIES ARE KILLING IT WITH DIGITAL ADVERTISING. DO THEY KNOW SOMETHING YOU DON'T?

Mimi Rosenheim

Mitchell Hanson

Dan Frohnen

Session #4 | 12:45 PM EDT

A PLATFORM BY PLATFORM BREAKDOWN OF HOW TO HACK EVERY PLATFORM FOR MAXIMUM GROWTH AND ENGAGEMENT

Steven Bartlett

Lunch Break - Lunch and Learn | 1:15 PM EDT

LIVE WITH DRIFT

Drift Live: Turn Your Website Into a Revenue Engine

Your website isn’t doing its job if it’s not converting qualified traffic into leads.

Join us for a live, 30-minute session to learn how Drift can turn your website into a revenue-generating engine.

Drift’s VP of Demand Generation, Kate Adams, and Head of Digital Marketing, Molly Clarke, will review your site and Drift set up to show you exactly how to create real-time, personalized experiences that shorten sales cycles, strengthen your brand, and drive more revenue.

Kate Adams

Molly Clarke

Lunch Break - Lunch and Learn cont. | 1:45 PM EDT

LIVE WITH DRIFT CONT.

Salesforce + Drift: Data-driven Decision Making to Accelerate Your Revenue

Reporting is hard. But not because we don’t have the right data or tools. In fact, too many tools is the problem. Data is spread across your tech stack so it’s hard to know which data to pull from where. Determining just how effective your digital sales and marketing activities are at generating pipeline, creating customer value, and driving revenue can feel nearly impossible.

Join Drift’s VP of Product Marketing, Xabier Ormazabal, and VP of Content & Community, Mark Kilens, on December 10th as they discuss how Drift’s new Salesforce App helps you streamline revenue reporting to easily measure the impact of Drift on your business.