It’s time to rethink digital advertising.
In today’s unpredictable landscape, knowing where to spend your ad dollars is harder to pin down than ever. We’ll show you how to spend the right money on the right channel at the right time.

B2B Marketers Have a
Conversion Problem
Conversion Problem
Digital advertising accounts for half of the world’s total media ad spend. And, according to eMarketer, worldwide digital ad spend is expected to reach $517.51 billion by 2023.
But despite this ballooning investment, marketers struggle to see a consistent return. And when they do see results, they’re often hard to measure and replicate.
Now more than ever, with shifting work and personal habits, and many of us spending more time at home and online, it’s time to rethink digital advertising.
We’ll show you how at RevGrowth.
Your RevGrowth: Digital Advertising Speakers
















Agenda
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Session #1 | 11:00 AM EDT
Opening Keynote with Billy Gene
Billy GeneFounder and CEO of Billy Gene Is Marketing Inc. -
Session #2 | 11:30 AM EDT
From Superficial Clicks to Human Connections: 5 Steps for Using Digital Experiences to Optimize Your Advertising Strategy
Tessa BarronVice President of Marketing, On24 -
Break | 12:00 PM EDT
Live DJ Battle with DJ Fader & DJ Skooch
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Session #3 | 12:15 PM EDT
Some B2B companies are killing it with digital advertising. Do they know something you don't?
Mimi RosenheimSr Director of Digital Marketing at DemandbaseMitchell HansonDirector of Demand Generation, ZoomInfoDan FrohnenCMO Sendoso -
Session #4 | 12:45 PM EDT
A platform by platform breakdown of how to hack every platform for maximum growth and engagement
Steven BartlettFormer CEO of Social Chain -
Lunch Break - Lunch and Learn | 1:15 PM EDT
LIVE with Drift
Drift Live: Turn Your Website Into a Revenue Engine
Your website isn’t doing its job if it’s not converting qualified traffic into leads.
Join us for a live, 30-minute session to learn how Drift can turn your website into a revenue-generating engine.
Drift’s VP of Demand Generation, Kate Adams, and Head of Digital Marketing, Molly Clarke, will review your site and Drift set up to show you exactly how to create real-time, personalized experiences that shorten sales cycles, strengthen your brand, and drive more revenue.
Kate AdamsVP of Marketing, DriftMolly ClarkeHead of Digital Marketing, Drift -
Lunch Break - Lunch and Learn cont. | 1:45 PM EDT
LIVE with Drift cont.
Salesforce + Drift: Data-driven Decision Making to Accelerate Your Revenue
Reporting is hard. But not because we don’t have the right data or tools. In fact, too many tools is the problem. Data is spread across your tech stack so it’s hard to know which data to pull from where. Determining just how effective your digital sales and marketing activities are at generating pipeline, creating customer value, and driving revenue can feel nearly impossible.
Join Drift’s VP of Product Marketing, Xabier Ormazabal, and VP of Content & Community, Mark Kilens, on December 10th as they discuss how Drift’s new Salesforce App helps you streamline revenue reporting to easily measure the impact of Drift on your business.
Xabier OrmazabalVP of Product Marketing, DriftMark KilensVP of Content & Community, Drift -
Session #5 | 2:15 PM EDT
Mental Health & Building Your Personal Brand
Goldie ChanGlobal Speaker, Strategist & Writer -
Session #6 | 2:45 PM EDT
Advertising is broken - here's how to fix your acquisition strategy.
Cristy GarciaVP of Marketing at Impact -
Break | 3:15 PM EDT
Live DJ Battle with DJ Fader & DJ Skooch
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Session #7 | 3:30 PM EDT
Fireside Chat with Lindsay Peoples Wagner
Lindsay Peoples WagnerEditor-in-Chief of Teen Vogue -
Session #8 | 4:00 PM EDT
Standing Out in the B2B Crowd
Matt SnodgrassCommunity Director, MarketingProfsBen RogersSr. Director of Marketing, ValidityZarnaz ArliaVP of Corporate Marketing, SitecoreCynthia PriceVP of Marketing at Litmus -
Session #9 | 4:30 PM EDT
From Tacos to TikTok - Learning in a Crisis
Nick TranHead of Global Marketing for TikTok
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See Why Thousands of Marketers and Salespeople Love RevGrowth
It’s time to rethink digital advertising.
Join the Free Virtual Event on December 10, 2020 at 11am EDT / 8am PDT.