B2B Marketers Have a
Conversion Problem

Digital advertising accounts for half of the world’s total media ad spend. And, according to eMarketer, worldwide digital ad spend is expected to reach $517.51 billion by 2023.

But despite this ballooning investment, marketers struggle to see a consistent return. And when they do see results, they’re often hard to measure and replicate.

Now more than ever, with shifting work and personal habits, and many of us spending more time at home and online, it’s time to rethink digital advertising.

We’ll show you how at RevGrowth.

Your RevGrowth: Digital Advertising Speakers

Nick Tran
Head of Global Marketing for TikTok
Steven Bartlett
Former CEO of Social Chain
Lindsay Peoples Wagner
Editor-in-Chief of Teen Vogue
Goldie Chan
Global Speaker, Strategist & Writer
Tessa Barron
Vice President of Marketing, On24
Billy Gene
Founder and CEO of Billy Gene Is Marketing Inc.
Cristy Garcia
VP of Marketing at Impact
DJ Skooch
DJ Fader
Zarnaz Arlia
VP of Corporate Marketing, Sitecore
Cynthia Price
VP of Marketing at Litmus
Ben Rogers
Sr. Director of Marketing, Validity
Matt Snodgrass
Community Director, MarketingProfs
Mimi Rosenheim
Sr. Director of Digital Marketing at Demandbase
Mitchell Hanson
Director of Demand Generation, ZoomInfo
Dan Frohnen
CMO Sendoso

Agenda

  • Session #1 | 11:00 AM EDT

    Opening Keynote with Billy Gene

    Billy Gene
    Founder and CEO of Billy Gene Is Marketing Inc.
  • Session #2 | 11:30 AM EDT

    From Superficial Clicks to Human Connections: 5 Steps for Using Digital Experiences to Optimize Your Advertising Strategy

    Tessa Barron
    Vice President of Marketing, On24
  • Break | 12:00 PM EDT

    Live DJ Battle with DJ Fader & DJ Skooch

  • Session #3 | 12:15 PM EDT

    Some B2B companies are killing it with digital advertising. Do they know something you don't?

    Mimi Rosenheim
    Sr Director of Digital Marketing at Demandbase
    Mitchell Hanson
    Director of Demand Generation, ZoomInfo
    Dan Frohnen
    CMO Sendoso
  • Session #4 | 12:45 PM EDT

    A platform by platform breakdown of how to hack every platform for maximum growth and engagement

    Steven Bartlett
    Former CEO of Social Chain
  • Lunch Break - Lunch and Learn | 1:15 PM EDT

    LIVE with Drift

    Drift Live: Turn Your Website Into a Revenue Engine

    Your website isn’t doing its job if it’s not converting qualified traffic into leads.

    Join us for a live, 30-minute session to learn how Drift can turn your website into a revenue-generating engine.

    Drift’s VP of Demand Generation, Kate Adams, and Head of Digital Marketing, Molly Clarke, will review your site and Drift set up to show you exactly how to create real-time, personalized experiences that shorten sales cycles, strengthen your brand, and drive more revenue.

    Kate Adams
    VP of Marketing, Drift
    Molly Clarke
    Head of Digital Marketing, Drift
  • Lunch Break - Lunch and Learn cont. | 1:45 PM EDT

    LIVE with Drift cont.

    Salesforce + Drift: Data-driven Decision Making to Accelerate Your Revenue

    Reporting is hard. But not because we don’t have the right data or tools. In fact, too many tools is the problem. Data is spread across your tech stack so it’s hard to know which data to pull from where. Determining just how effective your digital sales and marketing activities are at generating pipeline, creating customer value, and driving revenue can feel nearly impossible.

    Join Drift’s VP of Product Marketing, Xabier Ormazabal, and VP of Content & Community, Mark Kilens, on December 10th as they discuss how Drift’s new Salesforce App helps you streamline revenue reporting to easily measure the impact of Drift on your business.

    Xabier Ormazabal
    VP of Product Marketing, Drift
    Mark Kilens
    VP of Content & Community, Drift
  • Session #5 | 2:15 PM EDT

    Mental Health & Building Your Personal Brand

    Goldie Chan
    Global Speaker, Strategist & Writer
  • Session #6 | 2:45 PM EDT

    Advertising is broken - here's how to fix your acquisition strategy.

    Cristy Garcia
    VP of Marketing at Impact
  • Break | 3:15 PM EDT

    Live DJ Battle with DJ Fader & DJ Skooch

  • Session #7 | 3:30 PM EDT

    Fireside Chat with Lindsay Peoples Wagner

    Lindsay Peoples Wagner
    Editor-in-Chief of Teen Vogue
  • Session #8 | 4:00 PM EDT

    Standing Out in the B2B Crowd

    Matt Snodgrass
    Community Director, MarketingProfs
    Ben Rogers
    Sr. Director of Marketing, Validity
    Zarnaz Arlia
    VP of Corporate Marketing, Sitecore
    Cynthia Price
    VP of Marketing at Litmus
  • Session #9 | 4:30 PM EDT

    From Tacos to TikTok - Learning in a Crisis

    Nick Tran
    Head of Global Marketing for TikTok

Powered by

 

See Why Thousands of Marketers and Salespeople Love RevGrowth

It’s time to rethink digital advertising.

Join the Free Virtual Event on December 10, 2020 at 11am EDT / 8am PDT.