Everything Starts with a Conversation at Forrester B2B Summit

Saddle up, because we’re headed to Austin for an action packed three days at Forrester B2B Summit.


Enjoy some sunshine, chat with fellow marketers, and learn how Drift can help your marketing, sales, and customer teams easily connect with customers through conversations that build trust and grow revenue.

Did we mention we’re also giving away FREE marketing and sales leadership books? Reserve your exclusive book bundle now and we’ll save it for you to pick up at our event booth.


Justin Keller

VP of Revenue Marketing, Drift

Waseem Kawaf

Global Vice President Of Digital Experience, STANLEY Security

11:20 am – 11:50 am CDT

Drift: Stanley Black & Decker’s Game-Changing ABE Strategy

We’ve all heard the three letters A-B-M before. Well, folks, it’s time to push ABM to the next level. Today, marketing, sales, and customer success must work in lockstep to accelerate revenue. Enter: account-based engagement (ABE). ABE zeros in on your VIP accounts as they interact with your business at every stage in the customer lifecycle. Join us to learn how Stanley Black & Decker is using this game-changing strategy to power big pipeline.

ABMLA’s Top Shelf Mixer

After Forrester’s B2B Summit, you’re invited to the exclusive ABMLA Top Shelf Mixer — starting at 8pm on Monday, May 2nd.

Take a short walk from the Austin Convention Center to Rules & Regs at the Fairmont Hotel for cocktails and conversations with fellow revenue leaders. Meet inspiring professionals, make valuable contacts, and kick back for a relaxing night with some beautiful views. You’ve earned a top shelf night, don’t miss it!

Party the House Down

Join us and our partner 6sense on May 2nd at 8:30PM at Clive. The Party is THE spot to be Monday night, and goes down at the recently renovated Clive Bar on Rainey Street. It’s the perfect way for customers, prospects, and partners to connect and celebrate.

You can expect entertainment, a live band and DJ, Austin-inspired food and drinks, and surprises from our friends at 6sense.


Everything Starts with a Conversation at Forrester B2B Summit