Conversation Corner

Today, more than ever, sales leaders are having to pan back and take a look at the bigger picture. It’s not enough to just focus on the selling side of the equation. And it’s not enough to focus just on marketing. In light of buyer changes, sales and marketing must come together in order to generate more quality pipeline, accelerate deals, and create better buying experiences for their customers. But is true marketing and sales alignment real?

How can marketing and sales create that five-star, personalized, and frictionless experience that buyers now expect, while aligning on goals? Well, the good news is that it’s not too late to modernize your approach (and it’s not that hard!). There’s a very important shift that your sales teams can make right now to accelerate — from first-touch to signed contract — faster and more efficiently. And it starts with both sales and marketing jointly owning pipeline goals.