Join us at 6sense Breakthrough

We’re headed to Scottsdale, Arizona to help you break through the noise in today’s B2B world. Join us on October 3-6, 2022 for three days of interactive sessions, insights, and networking at 6sense Breakthrough.

Everything Starts with a Conversation

It’s your chance to enjoy some sunshine, chat with B2B professionals, and learn how Drift can help you roll out the red carpet for every buyer with personalization.

Did we mention we’re also giving away marketing and sales resources as well as an exclusive gift? Book a meeting with us now, and we’ll save it for you to pick up at our event booth.

 

RESERVE YOUR GIFT
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COME SEE US!

Justin Keller

VP of Revenue Marketing, Drift
3:20 – 3:50 pm MST

Wednesday, Oct. 5

3:20 – 3:50 pm MST

TIME TO BREAK UP WITH YOUR ABM PROGRAM?

As we approach 2023, it’s a given that most of us have an ABM program. What’s up for debate is whether it’s effective and maximizes potential. What happens when your ABM program becomes too complicated, overwrought, and *gasp* disregarded? Like a toxic relationship – it’s time to make a clean break and confidently pursue a new direction – the sooner, the better.

In early 2022, Drift did just that – by dumping their existing ABM program, they made a fresh start, rebuilding a target account strategy based on AI insights that removed guesswork to unite sales and marketing teams. Pipeline exploded as Drift generated $250K of brand-new pipeline in under one month, with next to no associated cost while eliminating GTM waste. During this tale of happily ever after, Drift’s VP of Revenue Marketing, Justin Keller, reminds us that healthy ABM programs, like relationships, are built on a solid foundation of reliable information and begin by simply starting a conversation.  

Takeaways:

  • Recognize signals that a reevaluation of your ABM program is necessary 
  • Learn how to reintroduce ABM to a mature sales organization
  • Get tips for creating impactful conversations with target accounts
  • Gain an understanding of ABM tactics that drive engagement

AMPLIFY YOUR CONVERSATIONS

Conversations matter more than ever. That’s why starting one at the right time and place is key to moving the needle back in your favor. To help you cut through the noise, we’re giving away a JBL Clip Speaker when you book a meeting with the Drift team during the event.

 

SAVE YOUR SPOT

LEARN WHY 5,000+ CUSTOMERS LOVE DRIFT

Everything Starts with a Conversation at 6sense Breakthrough