For the past several years, I’ve made a point of sending a letter to Drift’s shareholders at the beginning of the year. I discuss the details you’d expect: team growth, revenue, product updates and more.
All in the name of transparency.
Which is why I share the very same letter, unedited, with the Drift team. Because after all, our employees are shareholders in the business. But more than that, they’re the lifeblood driving our growth and they deserve every bit as much detail as anyone sitting on our Board.
So that’s what I’m talking about here this week: transparency. Why it’s so important and how to deliver on it.
Drift’s VP of People, Dena Upton, said it best:
Sharing information is one thing. Hopefully at your company, that’s just par for the course. But if you want to go a step further you need to be open to giving and receiving feedback (as always, that includes on this newsletter too). Which is why we’ve worked hard at Drift over the last year to implement and share the following:
Seems like a lot of channels, but if you’re actually going to be transparent you need to meet your employees where they are and where they’re comfortable.
So, in that vein, what can we all do to be more transparent? How can we build trust? What efforts have you made to build bridges across your team?
P.S. Did you know our CMO, Tricia Gellman, sends out her own monthly newsletter? It’s hand-curated content relevant to leaders like you, delivered straight to your inbox. You can sign up here.
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