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Words have the power to persuade and influence. They have the power to make people laugh, cry, and spend money. Yet when it comes to B2B marketing today, words often come last. We spend hours writing a 3,000 word blog post only to slap on a title that no one will ever read. We leave copywriting up to an outsider or an intern, because, well — “it’s just words.” And we rush to add a subject line to an email that no one will ever read. But go back and study history and you’ll find that words are the one thing that have stood the test of time to move, motivate, and persuade people. Words are everything. And they are more important than ever in a world of endless choice (and noise) for your potential customers. In his exclusive Drift Insider Video, Drift VP of Marketing Dave Gerhardt aka “DG” takes you through the exact copywriting training all new marketing hires go through at Drift, boiling down 6,000+ hours of learning and 50+ books into a 30-minute video you can watch from anywhere. DG’s proven copywriting techniques are available publicly for the first time, but they’re only live for 48 hours and then we’re taking them down. Ready to go?
Learn why brand matters more than ever today and how you can use the power of copywriting to take your business to a new level.
Forget everything they taught you in school about grammar. When it comes to copywriting, there’s only one thing that matters: being understood.
This one sounds simple, but it’s the lessons B2B marketers have the hardest time with. But no sweat. We’ll help you get over that hurdle.
We’ll show you the power of being specific with visual words so you can create a mental movie in your reader’s mind and take them to the promised land.
Everything starts with a hook and a headline and we’ll cover both so you can stop your potential customers in their tracks and get them to beat a path to your door.
What’s the goal of any line of copy? Is it it to sell? Persuade? Get to click? Nope. It’s simpler than that (we’ll show you).
Writing non-fiction is easier than fiction, and it it’s easier to tell the truth than it is to lie. We’ll show you how to use your flaws to your advantage.
Doubt is the ultimate sales killer. But we’ll show you how to take doubt out of the equation and address objections upfront in your marketing copy.
Storytelling isn’t rocket science. It’s all about being you and being real. We’ll share a five-part storytelling framework you can use that will act like a magnet for your dream customers.
It’s so easy to get caught up on features, not benefits -- especially in B2B marketing. We’ll give you a little secret we use to make sure you’re always showing customers what they really get from your product or service.
There are six social psychology principles that every marketer should have printed out on their desk, and we’ll share them all with you thanks to Dr. Robert Cialdini.