Nicole found Drift Email and within 2-3 weeks had the solution set-up and fully integrated with her HubSpot instance.
“Setting the integration was seamless, it was a day or two at the most before it was up and running.”
Nicole also started tapping into data from auto-replies to improve list health and email deliverability. Now when a contact changes jobs, their email became invalid, or they asks to unsubscribe, Drift Email updates the right contact fields and lists in HubSpot automatically. This turned on more operational value (that was previously untapped) and didn’t require the team to lift a finger.
The value in time savings and automatic database cleaning was also apparent to Elias Terman, VP of Marketing at Impreva (formerly Distil Networks).
“Manually monitoring email replies and bounce-backs just didn’t make sense as we scaled, but we wanted to keep up with the responses. Drift Email solved that problem immediately, saved a ton of time, and helped us improve database health.”
Nicole is now in her second year with Drift Email in her mar-tech stack and sees continual value without costing her time.
“I realized the other day that I couldn’t even remember the last time I actually logged into Drift Email. We were able to turn on everything that we needed and from there it’s been very hands off.”
It might sound odd that Drift Email celebrates when users don’t log in to our product, but that’s exactly our goal for reply management and database hygiene! We want to work behind the scenes to handle email replies, mine valuable up-to-date contact data, and enhance the marketing automation platform you already know and love.
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