Drift Email solves the problem in 3 phases:
Connecting directly to the firstname.lastname@example.org inbox, Drift Email automatically receives and sorts email inquiries.
Drift Email machine learning finds the real human inquiries, while filtering out 1000s of spam messages, invalid leads, and other noise.
Leads are created in Marketo automatically in near real-time. Tiffany gets to define exactly how Drift Email writes this data to Marketo so that she has the fields needed to trigger other automation, enrichment, SFDC sync, and territory routing.
As B2B marketers, we all want buyers follow our path – the chat bots, cookies, and the lead flows we designed to make our lives easy.
But, we also know that buyers will engage on their own terms, not ours.
If people want to email you instead of starting a chat or submitting a form, you need to be ready. And, in many cases these are going to be your warmest leads that convert the fastest.
So instead of trying to fight with your info@, contact@, or sales@ inboxes manually, let Drift Email handle it automatically.
Now you can roll-out the red carpet for email inquiries without the pain.
Tiffany and team onboarded Drift Email to automatically handle email inquiries and push the relevant data to Marketo. The result was immediate:
“With Drift Email we’re saving time and getting these warm leads into the field faster. It’s been a no-brainer ROI tool that solved a major pain. On top of the tech, their customer success team has been extremely proactive and made the set-up super easy.”
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