Validating the Tenets of a Successful ABM Strategy
As Demandbase set out to create a more personalized buying experience and accelerate pipeline revenue, Drift was key in helping them deliver a more modern, innovative approach that enables instant, human, conversation-based interactions that move buyers through the funnel.
With the valuable insight Drift provides, Demandbase was able to ultimately change the conversation, creating a better buying experience, an increase in leads and opportunities, and a method of success in engaging at the exact right time with the exact right message. A proven strategy that works.
The results? Over the last six months, Mimi and the Demandbase team have:
In addition to improving conversion, Demandbase has seen added benefit with Drift leveraging conversation intelligence to gather insights into what information visitors are looking for, and optimize the site and messaging to reflect their needs.
Demandbase has seen a ton of conversion success since implementing Drift. And they’re not done yet. Their plan is to continue to optimize their use of Chat, experiment with bot-based playbooks for specific use cases, and build out even more playbooks to support other marketing channels including search, advertising, and video calls to action.