Our brand is a reflection of our customers, our team, and everything that we create. Here are some of the things that make up our brand and how you can use them when talking about Drift.

Logo

The Drift Logo can be used in black or white. The T’s in the logo are transparent so whatever is behind it will show through. The logo is always black or white please don’t use any color in the logo. Always leave plenty of space around the logo and please don’t alter the Drift logo in any way. Thanks!
Use the full logo (the Icon and Wordmark combined) as big as you want, but no smaller than 40px.

Typography

Our Sans Serfi typeface is Proxima Nova. We use it BIG and Bold. Tight not touching.
PROXIMA NOVA
For secondary headlines, we use it light and loose. Like this!
PROXIMA NOVA
Merriweather is what we use for text when we really need to say a lot. Which isn't that often, except when we are talking about our customers. Because we really love to talk about them. A lot.

This is what Merriweather text looks like when you really really really have a lot of things that you really really want to say. Did we mention we help businesses buy from other businesses? We offer chat, video, email, and automation. Connect your sales team with your best buyers. Open and close more deals with sales video. Engage more leads with conversational email. Automate your buying experience with AI powered solutions.

This is what Merriweather text looks like when you really really really have a lot of things that you really really want to say. Did we mention we help businesses buy from other businesses? We offer chat, video, email, and automation. Connect your sales team with your best buyers. Open and close more deals with sales video. Engage more leads with conversational email. Automate your buying experience with AI powered solutions.

Colors

Primarily we stick to black, white and grey. When we need some color, we use bright pops of blue, green, magenta, yellow, etc.
#111111
C=0 M=0 Y=0 K=100
#F4F4F4
C=3 M=2 Y=2 K=0
#00AEEF
C=100 M=0 Y=0 K=0
#ec008c
C=0 M=100 Y=0 K=0
#F8E71C
C=5 M=0 Y=97 K=0
#9013FE
C=64 M=76 Y=0 K=0

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