Our brand is a reflection of our customers, our team, and everything that we create. Here are some of the things that make up our brand and how you can use them when talking about Drift.
The Drift Logo can be used in black or white. The black and white logos have cut out Ts so that the color behind is seen. Our logo should only be placed on top of a black, white, grey, or photo background. Always leave plenty of white space around the logo. Please don’t alter the Drift logo in any way. Thanks!
Full logo: Use the full logo when speaking with an audience that isn’t very familiar with Drift.
Logo mark: You’re welcome to use the logo mark when you’re speaking to an audience that already knows Drift.
Download all EPS and PNG versions here.
Our headline type is Proxima Nova. We use it BIG and Bold. Tight not touching like this!
For secondary headlines, we use it light and loose. Like this!
Merriweather is what we use for text when we really need to say a lot. Which isn't that often, except when we are talking about our customers. Because we really love to talk about them. A lot
Primarily we stick to black, white and grey. When we need some color, we use bright pops of blue, green, magenta, yellow, etc.
C=0 M=0 Y=0 K=100
C=3 M=2 Y=2 K=0
C=82 M=65 Y=0 K=0
C=53 M=0 Y=23 K=0
C=5 M=0 Y=97 K=0
C=64 M=76 Y=0 K=0
C=0 M=100 Y=0 K=0
C=100 M=0 Y=0 K=0
At Drift, we only use real faces, real people. We never use stock photos. Instead, we use our customers and Drifters.