How do you create incredible experiences for the people who reply to your emails?
At Drift, we consider replies to be the most important email marketing metric. Because if an email gets replies, not only is the subject line resonating, the message of your email is resonating too. The tricky party about replies, however, is figuring out what to do after you get them. Because the reality is, after adopting a conversational approach to email marketing and optimizing for replies (not clicks), the influx of replies you get can be a lot to handle. But trust us: This is a good problem to have. It’s a sign that people are engaged and ready to keep the conversation going.
As an email marketer, it’s your responsibility to not let these people down! If they’ve taken the time to reply, you need to follow up, regardless of how many dozens (or hundreds) of replies you get. It sounds like something that isn’t easy to scale… and that’s exactly why it’s so valuable. Not every brand takes the time to personally respond to every message. Those that do are showing they care, and providing a better experience.
That being said, there are now tools available that can help you manage your email replies more efficiently and ensure that no reply from a lead or customer falls through the cracks. For example, using Drift Email, you can have email replies automatically routed to the right sales reps based on your CRM routing rules. What’s more, your sales reps can choose to receive real-time alerts anytime one of their leads sends a reply so they can jump in and answer questions at a moment’s notice. Drift Email can also update and automatically remove contacts from your CRM based on the out of office messages and other auto-replies you receive. The end result is that all of the busywork associated with managing email replies is taken care of for you, freeing you up to focus on more important things—like having one-to-one conversations.
PUT IT TO THE TEST
Start a conversation with us and we’ll let you take Drift Email for a test drive with a free trial.