Early on, we made a promise to ourselves that we’d reply to every tweet, Instagram Story, and LinkedIn comment we’d get.
We still do that.
And we do it because we want everyone to know that we’re real people. We want them to know that our responses are not automated and it’s not just some bot, but us — real people from the Drift marketing team.
Trust us, it’s not easy — when there are a million other things our team needs to get done — to prioritize tweeting… It’s really not easy. You can’t get in front of your board of directors and say leads were down but we replied to every tweet last month.
But luckily we’ve never had that issue. And we’ve never had to try to quantify how replying to a tweet impacts our business. We know from the conversations we’ve had and the feedback we get that it’s worth prioritizing.
Conversations are always our priority.
And as we’ve learned over the last few years, it’s not just on social media where conversations should be a priority.
This Won't Scale will show you how in 41 unique marketing plays.
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