“We’re all biased. Most of us only want to learn from people we like or want to be around. And that’s a huge roadblock to growth. Because most of the people in the world are not perfect. So if you’re waiting around for someone you like — someone that’s perfect — then you’re going to be waiting for a long time.”
– David Cancel on episode #129 of Seeking Wisdom
It’s easy to get trapped in one perspective and feel certain that that perspective is right. And it’s hard to listen to a perspective you don’t agree with.
Maybe it’s a YouTube star you don’t really like – but they have a massive audience. If you want to grow your brand’s YouTube channel you should study how they grew their audience. Just because you don’t like them doesn’t mean you can’t learn from them.
It’s not always easy. And just like you, we’re biased too. Recognizing that bias has only helped us grow faster.
Whether it’s a thought leader or a brand we don’t see eye-to-eye with, we still listen to their speeches, watch their videos and read their books.
This Won't Scale will show you how in 41 unique marketing plays.
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