Speaking of names, you’re probably starting to notice a bit of a pattern: We’re pretty big on naming things.

The Hypergrowth Curve, hand-to-hand combat, Seeking Wisdom.

Just like every one of our landing pages needs a face, we don’t rest until every event, every framework, every concept and every video series has a name.

And there’s a very good reason for why we do this: To become real, things need a name.

If you go back and listen to the early episodes of Seeking Wisdom, you’ll notice that David is always dropping these metaphors and stories. After a while, though, we realized that none of our listeners knew how to reference those afterwards, because — you guessed it — we hadn’t given them names.

And while spending those precious extra minutes, hours and sometimes even days on coming up with a great name for an individual piece of content may seem like a colossal waste of time to some, we’ve actually found it super helpful.

And what we’ve learned over time is that the name doesn’t have to be perfect. And not everyone has to love it at first. It just needs to stick.

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