If there’s one thing that everyone at Drift shares, it’s our collective commitment to learning new things. We’re constantly looking to grow both personally and professionally.
It’s something that David and Elias talk about a lot. It’s at the very core of who we are as a company — and as a group of people. It’s even in the name of our podcast: Seeking Wisdom.
On the marketing team, this obsession with learning is both a challenge and an opportunity.
It’s a challenge because we’re never going to be completely satisfied with an event we produce, a piece of content we write, or a tweet with two glaring typos (but so many likes we can’t delete it).
And it’s an opportunity because we can always go back to something that we’ve just published yesterday and go, “Oh yeah, I can come up with at least 10 things I’d do differently if I got to do this all over again.”
So even though we know that we’ll never be perfect, our work improves gradually. Every day, we’re a little bit better than we were the day before.
And because we’re each accountable for our own numbers, strategies and tactics, we’re extremely committed to learning. We know exactly when we need to change course and try something new.
There are no blockers either because we have full ownership of our own results. And so if Dan is responsible for demand generation and he’s not hitting the goals that he’s set for himself, well… he’ll just have to come up with a plan b.
But that doesn’t mean that he’ll have to execute on it alone.
Because the way we see it, learning is a team activity. That’s why we’re happy to help each other come up with better titles for our blog posts, write email copy for another teammate if they have too much on their plate and share feedback as much as possible.
Because at the end of the day, that’s the only way to keep learning.
One of the easiest ways to learn in marketing is to ship daily. Just like our product teams are expected to ship daily, so are our marketers. Shipping is oxygen — and publishing new content, copy and campaigns is the quickest way to get feedback on something in the real world. So shipping daily has become a mindset for everyone in marketing too — but always be learning doesn’t stop there. In the next few plays, we’ll shed some light on what constant learning looks like in practice here at Drift.
This Won't Scale will show you how in 41 unique marketing plays.
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