The MQL has served us well for decades, but it’s time for a change.
It’s actually astonishing that MQL-driven lead generation has held on as long as it has. So much has changed in the last couple of decades. Pivotal shifts in technology have influenced profound changes in the way we work, play, and communicate. It’s time to modernize the way we market to align with this new paradigm.
We have the data. We have the technology. We know conversational marketing works. Now all we need is the confidence to follow the lead of companies like Oracle and say “No” to the old MQL method and “Yes” to a process that’s designed to generate conversation-ready leads.
The potential is enormous for companies that are willing to embrace this new way of engaging with buyers: happier customers, streamlined lead generation, better conversion rates, more productive sales teams, and a healthier bottom line.
It’s time for a change. So if you’re ready to ditch the forms, treat people like people, and start having more conversations with your buyers, we can’t wait to talk to you.