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B2B marketing is broken. We’ve lost our way by optimizing our strategies around acronyms instead of people – and that has to change.
No buyer or salesperson is really interested in MQLs. They're just not. So here's how to rethink the MQL.
Gartner predicted the demise of the MQL in 2017. Here's what they found.
So if no one's interested in MQLs, what's marketing supposed to do? Here's how marketing can work in lockstep with sales.
Here's why Oracle ditched the MQL in favor of the conversation-ready lead.
How you treat your buyer’s time makes a huge difference in lead generation outcomes. Let's explore two different scenarios.
Let's take a look at the typical MQL flow to see where the MQL is falling short – and how your competitors may be getting ahead.
What happens when an interested buyer lands on your website? Let's take a closer look at MQL lead generation flow is designed to deliver MQLs (and the delays that go along with it).
The process for creating conversation-qualified leads (CQLs) offers a much faster, more direct route from initial inquiry to conversation. Here's how it works.
One of the nice things about conversational marketing is that it’s not an all-or-nothing proposition. Here are a few ways to get started.
It's time to modernize the way we market. Are you with us?
Treat your buyers like people. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
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