Empathy is the Gold Standard
No matter the industry, product or service, the most successful marketers have one thing in common: They’ve mastered the art of empathy.
It cuts through the BS. And it carries people through crisis.
We’ve seen how important empathy is in our own marketing and sales processes here at Drift. It’s a big reason why we write like we talk – because people don’t buy from companies, people buy from people.
That’s why outreach like this…
“Hey, I know buying is the last thing on your mind right now. Just sending some positive thoughts and helpful resources your way. Let me know if you’d like to jump on a Zoom, even just to talk to another human.”
…can be just as important as any other communication in your nurture stream.
To help bring greater empathy to your email marketing, we’re sharing 5 high-converting email templates that prove being human is always the best business strategy.
Some are based on emails from the Drift team, others are based on emails from brands – both B2B and B2C – we love.
And now, they’re yours.
But we don’t want to just give you the templates and send you on your way. We want you to take the lessons here and make them your own. So, we’ve also included best practices to help you customize (and humanize) the emails you have in your workflows already.
Click the button below to access these 5 email templates now (& additional best practices to elevate your email nurture) 👇