At high growth companies, there are so many things that compete for our attention and resources. It may feel a little unorthodox to spend time crafting principles like these.

But that’s exactly why you should consider doing it.

At Drift, we live and breathe these principles every single day. Because we know they’re helping us achieve our mission: to become the new way businesses buy from businesses.

When you take the time to identify what’s important to your people and to your company, it’s not only easier to make everyday decisions, but it helps you make progress towards your long-term company vision.

And isn’t that what it’s all about?


How do you build an enduring company?

You have to build an enduring culture first. Find out what principles can get you there.

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