Even boundary pushers need guardrails for success. We’re sharing the 8 leadership principles that have shaped our culture.
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We think of our leadership principles like a toolbox. We use them to make the best choice for the customer, get unstuck, and move as fast as possible. They're the guardrails that steer our actions.
We live in the age of the customer. And that means they have all the power. So everything we do revolves around the customer – solving their problems, supporting them, and helping them be as successful as possible.
The way you treat your employees will become a mirror for how your employees treat your customers. Bring customers into your world by creating a connected, upbeat company culture of respect and trust.
Extreme ownership isn’t trying to do everything yourself. It’s all about the individual, owning both the problems and the solutions to those problems. That's how you cultivate an environment that supports accountability and transparency.
We ship daily, and we don’t just mean software. Across the entire company, everyone is taking action that drives results every single day. And it's helped us grow at hypergrowth speeds.
At Drift, we believe consensus creates average ideas, average speed, and average results. So instead, we seek feedback to get to the best idea, not to create agreement or consensus.
Comfort is the enemy of growth. In everything we do, we ask ourselves: Have we raised the bar? Pushing for high standards helps us ask the hard questions and take things to the next level.
We work like we have something to prove. Even if we don't know the answer, we'll find a way to figure it out. Staying scrappy and frugal helps us do more with less and invest in our customers over ourselves.
If we’re all learning as individuals, we’ll pull the entire company forward with us. It's that simple. Momentum is everything, and hypergrowth only happens when you’re learning and constantly pushing your boundaries and capabilities.
There are so many things that compete for our attention and resources. Here's why you should spend time crafting your own principles. (We promise, it's worth it.)
You have to build an enduring culture first. Find out what principles can get you there.
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