Every marketing team has a different tech stack. At Drift, we use several different technologies to help us with demand generation. Most likely there are two core marketing technologies that are at the center of your stack. Those two technologies are your CRM and your marketing automation system.
The good news is, Drift integrates with the most popular CRM and marketing automation systems.
Most notably, Drift natively integrates with: Salesforce, Marketo & HubSpot. However, we have dozens of other native integrations with marketing technologies like Slack, Zapier, Google Analytics and Clearbit.
Drift’s integration with Salesforce is the most extensive for any messaging platform. Create leads, map attributes, connect campaigns, pass transcripts and a whole lot more when you connect Drift to your CRM.
Drift + Salesforce is one of our most popular integrations. We are always working on improvements so it’s likely we’ve already made updates since the time of publishing this guide.
Connect Marketo to automatically pass new contacts from Drift conversations into your marketing automation system as well as post lead activity. You can also map attributes from conversations into Marketo.
Create contacts in HubSpot from Drift conversations, map Drift attributes into HubSpot and see conversations in your contact’s timeline.
And if you’re using another CRM or marketing automation system that we haven’t already built an integration, don’t worry. We have a robust integration with Zapier so you can connect Drift to almost any other system imaginable. We also have an open platform with API endpoints so you can build your own custom integration.
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