Enter the CDR, or Conversation Development Representative, a salesperson dedicated to starting conversations with buyers on your site with the goal of nurturing these visitors into qualified leads. Think of a CDR like a business development rep, but one who communicates with prospects primarily through conversational marketing.
They’re typically early in their career and have primarily used consumer messaging apps like Facebook Messenger and WhatsApp.
Motivations: They want to do well so they can advance in their careers and move out of the entry level.
Role+Goal: The CDR is dedicated to providing an exceptional experience for every customer. They engage B2B buyers the moment the buyer is ready. They navigate the buyer through the early discovery process. They create personalized experiences and build real relationships by providing support, responding to customers’ specific inquiries, and setting up meetings with product experts.