The Conversational Marketing blueprint is used to build your conversational marketing strategy.
Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals and your company’s goals.
It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations.
It builds relationships and creates authentic experiences with customers and buyers.
Use it to create a modern buyer experience, convert more quality leads, faster, and generate more pipeline, faster.
Use it to implement Drift and optimize it.
This guide will answer the following questions:
- How does conversational marketing work?
- How do I implement conversational marketing?
- How do I optimize conversational marketing for my own business?
We’ve built two resources to help you visualize and plan for your implementation and ongoing optimization of your conversational marketing efforts.
After you complete reading this guide you will create your own Conversational Marketing Blueprint.