Think about the anatomy of a healthy bot while you build your first one! So what makes for a healthy, high performing bot? Well, using conversational, human language helps. Be sure to provide a clear call to action and talk about the pain point you can solve. But there’s so much more to building a great bot 👇

Drift healthy chatbot

Here’s a real example of how to build a bot for your website.

Step 1: Start the Conversation

Drift start with a question

Step 2: Deliver your value prop quickly

Drifbot deliver value prop

Step 3: Omit unnecessary questions

Drift bot omit unnecessary questions

Step 4: Determine your strongest recommendation

Driftbot strongest recommendation

Step 5: Have a fallback CTA

Driftbot fall back CTA

Looking for even more real-world examples? Check some out here:

We include six more Drift examples in the Conversational Blueprint worksheet here.

Get started with Conversational Marketing

This step by step blueprint gives you actionable guidelines to set you up for success with Conversational Marketing NOW.