Now that you’ve learned the five steps to launching your first conversational ABM campaign, let’s take a look at an example of how the different pieces of a campaign fit together.
By following the conversational ABM playbook, you’ll not only create a more seamless experience for your customers and prospects, but you’ll also create more opportunities for YOUR sales team and end up strengthening your company’s sales/marketing alignment.
So, what are you waiting for?
Demandbase and Drift have teamed up to create a new, powerful integration that brings together Demandbase data and Drift’s conversational marketing platform. For the first time ever, marketing and sales teams can now benefit from Demandbase’s deep, real-time insights as they have conversations with their target accounts. Click here to learn more.