In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When you’re finished reading, you’ll come away with step-by-step instructions for implementing a conversational ABM game plan for your business.
Who is this guide for?
Whether you work in marketing, sales, growth, or customer success—or you’re an executive or entrepreneurially-minded manager who is searching for new ways to drive growth—this guide is for you.
For ABM newbies, this is a playbook you can follow for getting your ABM strategy up and running. (FYI: It’s the exact same ABM playbook we run at Drift and Demandbase—no need to re-engineer the wheel!) For ABM veterans, a.k.a. those of you who have been running an ABM strategy for years, this guide will introduce you to a cutting-edge set of tools and tactics you can use for taking your strategy to the next level.
What You’ll Learn
- How do you identify companies that are both a good fit for your product and ready to buy?
- How do you segment those companies in a meaningful way?
- How do you craft personalized marketing messages to send to those companies?
- And once you succeed in getting people from those companies to visit your website, how do you engage with them and facilitate their journey through your sales funnel?
☝️ Those are a few of the big questions we tackle in this guide.
Keep reading to learn how you can use conversational ABM to give your sales and marketing playbook a modern makeover.