Conversational marketing may be as much a philosophy as a strategy, but that doesn’t mean it shouldn’t be measured and studied. But if you’re anything like us, you’ll agree that there are too many research reports that don’t yield a clear path to action.
So, we took matters into our own hands. Together, Drift and LeadMD conducted research around a simple mandate – to determine what sales and marketing alignment truly means from a performance standpoint. We then boiled that alignment down into tactical actions any organization can adopt and created an alignment index that can be used to benchmark your company’s performance while creating an actionable roadmap for improvement.
Here’s a preview of the key takeaways we uncovered:
The disconnect between sales and marketing is legendary. Here’s how to align these two teams for the benefit of your buyers…and your bottom line.