Here’s how to align sales and marketing for the benefit of your buyers and your bottom line.
The way people buy has changed. Here's how to use conversational marketing to align sales and marketing around the buyer.
We’re still trying to force buyers to do things our way, instead of empowering them to do it their way. Here's how we can fix that.
Today’s buyers don’t want a sales pitch. They want information, education, and guidance; and they want all that delivered in a personalized way that directly addresses their specific needs.
A conversation for conversation’s sake doesn’t really help anyone. Each time you engage the buyer, you want to be asking how that conversation is adding value for the buyer.
Building a single, cohesive conversation around the buyer means that traditional sales and marketing territories are overlapping more and more.
Here's what to keep in mind as you use conversational marketing to bring sales and marketing together.
We conducted research to identify the tactical actions any organization can adopt to get aligned around the buyer.
The disconnect between sales and marketing is legendary. Here’s how to align these two teams for the benefit of your buyers…and your bottom line.
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