B2B has changed so much in the past few years, but one thing remains clear: it’s more important than ever to stay digitally connected to your buyers and customers.
Conversation automation solutions (CAS) make it easier for you to deliver personalized conversations throughout the buyer’s journey and exceed their expectations at every turn. They can provide insights on your website visitors, serve up relevant content, respond with human-like language, and so much more to help you have the right conversation at the right time and place.
But no two solutions are the same.
In their recent report on conversation automation solutions, Forrester evaluates vendors on 10 criteria in order to draw out the top offerings in the space. And it looks like Drift is doing more than a few things right: