New Tech: Conversation Automation Technology for B2B Marketing and Sales

Not all digital experiences are created equal. Drift was included in a recent report from Forrester Research that provides an overview of conversation automation technology providers.

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About the Report

80%.

That’s how many B2B buyers revealed that purchases include complex buying groups, according to Forrester’s 2021 B2B Buying Survey.

But as a business, how do you find a solution that not only meets all of your buyer’s needs but also automates conversations so you never miss a beat?

Enter conversation automation platforms.

Chatbots, virtual assistants, and other conversation automation technologies help businesses connect with buyers and customers wherever they are in the buying journey and inform them of the next best action.

And luckily for us, Forrester Research launched a recent report that examines the early, growth, and late stage vendors for B2B marketing and sales teams. (And you might recognize one name in particular. ⚡️)

Forrester Conversation Automation Technology for B2B Marketing and Sales

Use this report to get a better understanding of the capabilities of technologies within the conversation automation market and to help inform your marketing and sales strategies.

Highlights From The Report

In this report, you’ll learn how conversation automation platforms like Drift can:

  • Deliver relevance and value with real-time, customer-obsessed conversations
  • Connect internal teams to provide continuity in customer experiences
  • Understand and predict audience information needs, preferences, and goals
  • Handle complex B2B buying groups and journeys

Complex Challenges Need Seasoned Solutions

The results are in – Forrester Research names Drift a late stage vendor in their conversation automation technology report.