That’s how many B2B buyers revealed that purchases include complex buying groups, according to Forrester’s 2021 B2B Buying Survey.
But as a business, how do you find a solution that not only meets all of your buyer’s needs but also automates conversations so you never miss a beat?
Enter conversation automation platforms.
Chatbots, virtual assistants, and other conversation automation technologies help businesses connect with buyers and customers wherever they are in the buying journey and inform them of the next best action.
And luckily for us, Forrester Research launched a recent report that examines the early, growth, and late stage vendors for B2B marketing and sales teams. (And you might recognize one name in particular. ⚡️)
Use this report to get a better understanding of the capabilities of technologies within the conversation automation market and to help inform your marketing and sales strategies.