For B2B companies, the sale doesn’t happen until a conversation takes place. So why have we made it so hard for customers to talk to us? The standard B2B marketing playbook of lead forms, gated content, and long qualification processes puts too many barriers between us and our customers—and they don’t have time for it anymore.
The rise of messaging has created a new standard: real-time, on-demand communication. In Conversational Marketing, Drift CEO David Cancel shows how companies can embrace this shift to grow leads, shorten sales cycles, and deliver a buying experience customers actually love.
“Right now, conversational marketing feels like the beginning of inbound marketing did in 2005. The companies that master it before their competitors will own the customer relationship in their market for the next decade.”
Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot
“David Cancel has spent his career building the products sales and marketing teams have used to get customers for the last decade. When he says it’s time to change, we all need to listen.”
Co-founder of Kissmetrics, Quick Sprout, and Crazy Egg
David Cancel is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery, and Compete. He has been featured in The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard Business School, MIT’s Sloan School of Management, Bentley, and other universities. He is currently the co-founder and CEO of Drift, the world’s first conversational marketing and sales platform.