At Drift we’re always looking for role models and there’s certainly no shortage in the field of marketing. While there are far more than 25 to highlight (and we plan to update our list over time), we wanted to honor 25 women in B2B marketing who inspire us every day.
1. Kelly Watkins – VP, Global Marketing, Slack
Kelly is all about conversations and makes it a point every day to put a human touch into all of her marketing efforts. She approaches marketing with two core C’s: craftsmanship and courtesy. And takes it upon herself to make sure that Slack is crafting personally appealing messages to customers on a daily basis, while also providing them with world-class service and experiences.
2. Ann Handley – Chief Content Officer, MarketingProfs
An accomplished author and public speaker, Ann literally wrote the book on content marketing. She penned Everybody Writes, a WSJ bestseller, and is a must-follow on Twitter, as she was once named the “Most Influential Woman in Social Media” by Forbes.
3. Heather Zynczak – CMO, Pluralsight
A former developer turned marketer, it’s safe to say that Heather is comfortable in the tech space. Her experience ranges from prominent software brands such as SAP and Domo to team leader and advisory roles at both startups and prominent consulting firms. Heather also serves on the board of IT software company SaltStack.
4. Margaret Molloy – Global CMO, Siegel+Gale
Named The Drum’s 2017 B2B Marketer of the Year, Margaret is no stranger to professional accolades. She was also listed among Forbes’ list of the Top 5 Most Influential CMO’s on Social Media. Her expertise and professional insights are widely sought after in the B2B marketing world, and she often serves as a personal advisor to CMO’s.
5. Meagen Eisenberg – CMO, MongoDB
Meagen is a widely acclaimed and notable figure in the tech marketing world. Her strong social media presence has garnered her recognition by AdWeek as one of their Top 50 People Most Retweeted by Mid-Size Marketers. She is also a founding advisor to Women 2.0, a tech and media company aimed at bridging the gender gap in the tech world.
6. Amisha Gandhi – VP, Influencer Marketing, SAP Ariba
A familiar face in the Silicon Valley tech scene, Amisha built SAP’s Global Influencer Marketing Program from the ground up. She continues to grow her sphere of influence through her many speaking engagements, including a session at Social Media Marketing World in 2018.
7. Ellie Mirman – CMO, Crayon
Ellie is a SaaS veteran, formerly serving as the VP of Marketing at Toast before making the leap to her current position as CMO at Crayon. She has a self-professed love for high-growth companies and was an integral part of the marketing leadership team at HubSpot before and during its IPO.
8. Moni Oloyede – Marketing Ops Specialist, Fidelis Cybersecurity
Moni is a digital marketing whizz, specifically specializing in inbound marketing strategies. Her marketing background is a well-rounded one with comprehensive experience in content marketing, marketing automation, and social media, among other areas.
9. Jessica Meher – VP Marketing, Notarize
Jessica’s influence goes well beyond her executive leadership at Notarize. She also serves as a startup advisor and mentor at Techstars and 500 Startups, and is the founder of GirlCapital, which serves to educate and inspire the future generation of female venture capitalists.
10. Elle Woulfe – VP Marketing, PathFactory
As a seasoned B2B marketing leader and current VP at PathFactory, Elle seeks to bridge the gap between sales and marketing through clearly defined common goals. Elle also enjoys walking the fine line between the creative and technical aspects of marketing.
11. Dayna Rothman – VP Marketing, Mesosphere
Dayna has experience across the entire spectrum of marketing, from content to demand generation. Those looking for an introduction into the world of lead gen marketing should look no further than Dayna’s 2014 contribution to the “For Dummies” series, Lead Generation for Dummies.
12. Sarah Kennedy Ellis – CMO, Marketo
Sarah Kennedy Ellis is a born problem solver who relishes the opportunity to find scalable solutions to the toughest challenges the world of B2B marketing can throw at her. She encourages her team at Marketo to be “fearless,” and used this attitude as the theme for the company’s 2018 Summit.
13. Janine Pelosi – Head of Marketing and Online Business, Zoom
Janine creates emotionally engaging marketing experiences. As one of the key minds behind Zoom’s wildly successful “Meet Happy” campaign, Janine and her team are bringing the human element back to marketing. With all advertising materials created in-house, Zoom has seen a massive uptick in notoriety as user growth increased by 135% in the past year under Janine’s watch.
14. Jen Bachand Mylroie – Director of Field Marketing, InVision
Jen is first and foremost a growth expert. While at the software powerhouse Tableau, Jen served as Chief of Staff to the CMO and helped expand the global marketing team from 20 to 200 people. Now at InVision, she’s applying her growth mindset to big name brands like Netflix and Capital One.
18. Amanda Kahlow – Founder, Chief Strategy Officer & Executive Chairman, 6sense
Amanda is a serial entrepreneur with nearly two decades of executive leadership under her belt. When she’s not founding high growth businesses, she likes to spend her time giving back and serves as an advisor to Girl Rising, a global organization that seeks to educate girls in developing countries.
19. Sydney Sloan – CMO, SalesLoft
Sydney, currently CMO at SalesLoft, is a strong believer in the co-dependency of marketing and sales. In her role as CMO at Alfresco, she helped enable the team’s highest-ever quarterly growth to reach the $100 million benchmark. She also serves as an advisor to brands like Marketo and Folloze.
20. Shannon Brayton – CMO, LinkedIn
With nearly 25 years of experience leading teams, Shannon’s experience ranges from consumer to B2B companies including Yahoo!, eBay and now as the CMO of LinkedIn. There she leads a team of 500 professionals all over the world who cover everything from demand generation and product marketing to corporate communications and pricing.
21. Tracy Eiler – CMO, InsideView
Tracy is a highly accomplished SaaS marketer and demand gen expert. She wrote the 2016 book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth. In addition, she serves as a role model and mentor, co-founding Women in Revenue. The organization aims to educate and advance the careers of young women in tech marketing and sales.
22. Gayle Nixon – Sr. Director of Global Demand Generation, Rocket Software
You‘d be hard pressed to find someone more well-versed in software than Gayle. Having spent the past 15 years in a variety of marketing and sales leadership roles, she has a massive breadth of knowledge that enables her to develop high-profit strategic marketing plans for the B2B space.
23. Kinjil Mathur – CMO, Squarespace
Her obvious marketing prowess aside, Kinjil is a highly influential advisor and mentor. Last year she helped to form the “Make It Awards” in conjunction with the New York Knicks, which honor top local entrepreneurs with seed money to launch and further their ventures. She also serves on the advisory board to Ellevest, a NYC-based startup that offers investment advice specifically to women.
24. Alicia Hale – VP, Marketing Communications, UiPath
Alicia knows just about everything there is to know about digital marketing. Previously at emagine, Alicia oversaw all aspects of the agency’s digital marketing efforts including SEO, SEM, CRO, and social media. Now at UiPAth, she leads the marketing efforts for a company that was named in Q2 of 2018 as the category leader for robotic process automation (RPA) by The Forrester Wave.
25. Michelle Suzuki – VP Marketing, Instructure
A Salt Lake City legend for her work bringing software brand Rizepoint to prominence, Michelle was named the Utah Marketing Association’s 2016 Marketer of the Year. 2 years later she hasn’t missed a beat, and is using her expertise in digital and global marketing to guide Instructure’s marketing strategy.
It goes without saying that this is a far-from-exhaustive list of all the amazing women helping to move B2B marketing forward. So we want to hear from you! Tweet @Drift to let us know who we should add.