Editor’s Note: The following is a guest post from TextUs, a Drift partner, on our newest integration. You can learn more and get started here.
Today, businesses are no longer in control – the customers are. And those customers aren’t up for cold calls and stale emails – they’re demanding real-time communication on their terms. In fact, according to research from Salesforce.com, 64% of consumers and 80% of business buyers said they expect companies to respond to and interact in real time.
Your potential customers expect you to be available when they’re ready. When they’re on your website, they want a quick conversation. And when they’re out and about, they want to text.
It’s time to bridge the gap between the browsing experience and the mobile experience.
But, rather than just tell you why using conversational marketing and text messaging together will create the best experience for your audience, we decided to make it easy to do just that. Introducing TextUs for Drift – our new integration to allow you to start texting right from Drift.
A New Conversational Communication Strategy
With Drift, you can create a conversational marketing experience on your website like never before. And now, TextUs is here to help you continue the conversation seamlessly from the website to the smartphone in your contact’s pocket.
But, you don’t want your team to just start texting random promotional messages or mass blasts. It’s not just the tech that needs to change – it’s the way we think about reaching out that needs an upgrade, too. At TextUs, we’re bringing SMS from promotional to conversational.
Here’s an example. Start your message with the contact’s first name, introduce yourself to warm them up with a personal approach, and finish with a conversational call to action that gets a 40%+ response rate.
With a conversational text messaging strategy you can build better relationships, connect the way your contacts want to, and provide a one-to-one connection to your customers.
Here’s How it Works
Step 1: Collect phone numbers in Drift playbooks and conversations
To get started texting, collect phone numbers using Drift’s phone number capture. Not sure if a number is mobile? No worries, we’ll confirm you can text the contact with TextUs mobile number validation.
Step 2: Use the “/text” command to send a text message right from a Drift Conversation
When you start a message with the “/text” command, TextUs will send a text message from your business number to the contact and add the contact to your TextUs contact list.
Step 3: Manage TextUs message responses without leaving Drift
When a contact responds, you’ll be notified in the TextUs Chrome Extension, allowing you to easily manage the conversation without having to leave Drift. You’ll also be able to manage text message conversations in the TextUs Web App and on your phone with the TextUs Mobile App.
With Drift and TextUs, you can start real-time conversations with anyone, anywhere. To get started and learn more visit textus.com/drift.