I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover thing”. It was a one-off product launch strategy that really seemed to stick with people. So DG thought […]
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Go to any company website or YouTube channel today, and chances are you’ll be able to find a product video — something that explains what their product does, and how customers can use it to their benefit. Here’s what you won’t typically find: The company’s story. Their reason for being. What problem are they trying […]
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