The Undeniable Rise of Video in B2B Selling: Every Great Personal Connection Starts with a Conversation

Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]
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Easily Create & Share Videos that Start Conversations. Introducing the First Enterprise-ready Video Platform Built to Make Buying Easy.

Drift Video

There’s an undeniable shift underway in the we way consume content and communicate with one another online. According to Cisco, by 2020, about one million minutes of video will cross the internet every second. And just a year later, 82% of all internet traffic will be video. Video is eating the world. So why am […]
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Why & How Sales Teams Should Use Video to Close More Deals

Drift Conversational Marketing Book

Editor’s Note: The following is adapted from Chapter 12: How Sales Teams Can Create a Better Buying Experience with Real-Time Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave […]
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The Future of Video Selling: 4 Essential Sales Video Trends Salespeople Will Turn to in 2020 (and Beyond) to Grow Revenue and Close Deals Faster

Drift Sales Video Trends

For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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