How do you incorporate video into your sales process? And, no, I’m not talking about turning on your camera during a call. I’m talking about using video throughout every step of the journey. When you’re prospecting, trying to get into an account. When you’re following up with a deal and – to stand out from […]
Continue Reading
Editor’s Note: The following is adapted from Chapter 12: How Sales Teams Can Create a Better Buying Experience with Real-Time Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave […]
Continue Reading
For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
Continue Reading
I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover thing”. It was a one-off product launch strategy that really seemed to stick with people. So DG thought […]
Continue Reading
Go to any company website or YouTube channel today, and chances are you’ll be able to find a product video — something that explains what their product does, and how customers can use it to their benefit. Here’s what you won’t typically find: The company’s story. Their reason for being. What problem are they trying […]
Continue Reading