Recently, a friend of mine asked for feedback on some of her design work. I quickly agreed to take a look, but when I sat down to actually gather my thoughts, there were a few things making the task harder than I’d initially thought it would be. This friend was halfway across the world, so […]
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You’re so close to getting that deal you’ve been working for months over the finish line. But you need to pull out all the stops to get it done. So what are you going to do? Send another boring email? Not likely to help much. Instead, you can use Drift’s video capture software to send […]
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Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]
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You’ve got a warm lead and an intro, awesome. But now it’s time for the hard part. Turning that open opportunity into a closed deal. It’s not easy. And depending on the type of product your selling and who you’re selling to, it can take months. So how do you keep the prospect engaged and […]
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We’ve said it before and we’ll say it again. Video is eating the world. When an in person meeting isn’t an option, there’s simply no better way to connect than over video. And this is especially true for cold outreach and prospecting. Video makes you human. It shows your personality and can instantly establish a […]
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There’s an undeniable shift underway in the we way consume content and communicate with one another online. According to Cisco, by 2020, about one million minutes of video will cross the internet every second. And just a year later, 82% of all internet traffic will be video. Video is eating the world. So why am […]
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Sales is hard. It’s a constant grind of reaching out to prospects, taking meetings, and trying to convince those prospects that what you’re trying to sell them will solve their problems. And that it will solve those problems better than the competition. Buyers today have endless choices and higher-than-ever expectations. Like I said, sales is […]
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How do you incorporate video into your sales process? And, no, I’m not talking about turning on your camera during a call. I’m talking about using video throughout every step of the journey. When you’re prospecting, trying to get into an account. When you’re following up with a deal and – to stand out from […]
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Editor’s Note: The following is adapted from Chapter 12: How Sales Teams Can Create a Better Buying Experience with Real-Time Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave […]
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For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover thing”. It was a one-off product launch strategy that really seemed to stick with people. So DG thought […]
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Go to any company website or YouTube channel today, and chances are you’ll be able to find a product video — something that explains what their product does, and how customers can use it to their benefit. Here’s what you won’t typically find: The company’s story. Their reason for being. What problem are they trying […]
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