Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said:
That’s wild. 🙈
But here’s the thing, it’s not accidental. It happened because from the very beginning we’ve always been focused on creating a category that’s bigger than us.
On this episode of Seeking Wisdom, DC and Dave sit down with two guest visitors, Remington Begg and George Thomas from Impulse Creative, to talk about the rise in conversational marketing, the book that has had the biggest influence on us, and why creating and dominating your own category will lead you to success faster than anything else.
If you love conversational marketing and radical growth as much as we do, I think you’ll love this episode.
Time Stamped Show Notes:
01:51 – The rise of conversational marketing, how Drift created the category, and our new book
05:55 – The 22 Immutable Laws of Marketing and why we care about the first two laws the most
08:16 – Play Bigger book review and the key to success
11:20 – Remington’s and George’s backgrounds (and Remington’s 7-year sprint living in the Bermuda Triangle)
14:00 – Remington’s thoughts on remote workers and how to keep them intune with office-isms
16:48 – Companies that stand out as creators of their own category: Apple, Sonos, Uber, Kleenex, and Facebook
21:40 – An introduction to a new podcast category, how to make revenue off of a podcast
22:30 – Video podcasting and how to make your podcast on Alexa
3 Key Points:
- The number of jobs in conversational marketing has grown 445% in the last year — and it’s still growing. Why? Because we’re just at the tip of the conversational marketing iceberg; conversational marketing tools still have a lot of impact left to make in the world of modern marketing.
- It’s better to be first than it is to be better, and if you can’t be the first in a category, go and create your own. Align all of your marketing activities around this: sell the innovation, not the product. Tell people why your product is disrupting the industry.
- The one thing all successful companies have in common is this: they created their own categories and invested in them heavily. The category has to bigger than you. As marketers and people, we’ve got a ton going on in our lives and to connect with people, you’ve got to give them a reason to believe. Tell them why your product is creating a change and how you can help them reach the promised land.
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